[vc_row][vc_column width=”1\/6″][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ override_padding=”yes” column_padding=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”2\/3″][vc_column_text text_lead=”yes”]How to be relevant when working with illustration? The thinking starts by acknowledging that none of us has enough capacity to consume all the information out there. The question is, what part are we processing and how did it get selected?<\/p>\n
Generally people like to hear stories. But which ones you should focus on to illustrate? Great lead here can be media around us and trending hashtags. Something new happens everyday and when it does, media and people’s attention focus on it. Topics tend to hang around for a bit and then people refocus on to something new. However, most of the themes present in media tend to oscillate around political concepts of society.[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][vc_custom_heading]Versatile political concepts[\/vc_custom_heading][vc_column_text text_lead=”yes”]Why? The keyword here is balance. If something is off, someone get hurt. And if someone gets hurt, people tilt their heads and ask: What happened?<\/p>\n
If you want to create an illustration with a meaning, focus on themes of political concepts… like injustice, prioritisation or freedom of choice. You don’t need to criticise, just observe. Try to capture emotion of the person in such situation.[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_row_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][vc_column_inner width=”3\/4″][vc_column_text]<\/p>\n
Focus on emotions in situations like:\u00a0<\/strong><\/p>\n [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″][vc_single_image media=”64478″ media_width_percent=”100″ media_link=”url:https%3A%2F%2Ftasteminty.com%2Ftobi||target:%20_blank|”][vc_column_text]<\/p>\n Illustration by Tobi<\/p>\n [\/vc_column_text][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″][vc_single_image media=”64475″ media_width_percent=”100″ media_link=”url:https%3A%2F%2Ftasteminty.com%2Fjudit|||”][vc_column_text]<\/p>\n Illustration by Magoz<\/p>\n [\/vc_column_text][vc_column_text text_lead=”yes”]<\/p>\n [\/vc_column_text][vc_empty_space empty_h=”2″][vc_row_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][vc_column_inner width=”3\/4″][vc_column_text]<\/p>\n Popular themes of today’s world are:\u00a0<\/strong><\/p>\n [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”2″ bottom_padding=”0″ back_color=”color-xsdn” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_single_image media=”63433″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”4″ bottom_padding=”2″ back_color=”color-lxmt” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_custom_heading]People of varying physical abilities and appearances[\/vc_custom_heading][vc_column_text text_lead=”yes”]If we want to be relevant, we can’t pretend there are only white \/ straight \/ healthy \/ thin \/ one gender \/ people walking on the planet. Nor can we pretend, that only those consumers are relevant for companies and consumer markets. In fact economic mobility is shifting, so should be our focus on people of different ethnicities and appearances.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”3″ back_color=”color-lxmt” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″][vc_single_image media=”64471″ media_width_percent=”100″ media_link=”url:https%3A%2F%2Ftasteminty.com%2Fjudit||target:%20_blank|”][vc_column_text]<\/p>\n Illustration by Judit<\/a><\/p>\n [\/vc_column_text][vc_empty_space empty_h=”5″][vc_column_text text_lead=”yes”]<\/p>\n [\/vc_column_text][\/vc_column][vc_column width=”1\/4″][vc_single_image media=”64382″ media_width_percent=”100″ media_link=”url:https%3A%2F%2Ftasteminty.com%2Fmonscribbles||target:%20_blank|”][vc_column_text]<\/p>\n Illustration by Irina<\/a><\/p>\n [\/vc_column_text][vc_empty_space empty_h=”5″][vc_single_image media=”64473″ media_width_percent=”100″ media_link=”url:https%3A%2F%2Ftasteminty.com%2Fjudit||target:%20_blank|”][\/vc_column][vc_column width=”1\/4″][vc_single_image media=”64477″ media_width_percent=”100″ media_link=”url:https%3A%2F%2Ftasteminty.com%2Ftobi||target:%20_blank|”][vc_column_text]<\/p>\n Illustration by Tobi<\/a><\/p>\n [\/vc_column_text][vc_empty_space empty_h=”2″][vc_single_image media=”64536″ media_width_percent=”100″ media_link=”url:https%3A%2F%2Ftasteminty.com%2Fjudit||target:%20_blank|”][vc_column_text]<\/p>\n Illustrations by Judit<\/a><\/p>\n [\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ back_color=”color-xsdn” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_single_image media=”63431″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_single_image media=”61808″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][uncode_block id=”62848″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_single_image media=”61809″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”2\/3″][vc_custom_heading]Sport[\/vc_custom_heading][vc_column_text text_lead=”yes”]Relevance and understanding goes hand in hand. Why is sport so attractive for people? Because it represent physical form of overcoming barriers of our own bodies. And because it gets physical, it is easy to understand. Overcoming fear or anxiety is hard to portray, but you can always pick up a sport metaphor.[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ back_color=”color-vyce” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column width=”1\/2″][vc_single_image media=”64599″ media_width_percent=”100″ media_link=”url:https%3A%2F%2Ftasteminty.com%2Ffranz||target:%20_blank|”][vc_column_text]<\/p>\n Woman overcoming obstacles by Franz<\/a><\/p>\n [\/vc_column_text][vc_single_image media=”64596″ media_width_percent=”100″ media_link=”url:https%3A%2F%2Ftasteminty.com%2Fnicogig|||”][vc_column_text]<\/p>\n Playing solo by Nicola<\/a><\/p>\n [\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image media=”64565″ media_width_percent=”100″ media_link=”url:https%3A%2F%2Ftasteminty.com%2Fjudit||target:%20_blank|”][vc_column_text]<\/p>\n Collaboration by Judit<\/a><\/p>\n [\/vc_column_text][vc_single_image media=”64597″ media_width_percent=”100″ media_link=”url:https%3A%2F%2Ftasteminty.com%2Fvisualomelette||target:%20_blank|”][vc_column_text]<\/p>\n Running over the limits\u00a0by Daniel<\/a><\/p>\n [\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_column_text text_lead=”yes”]Thanks for your attention. And don’t forget to come to Owl Agency<\/a> or Minty<\/a> to create your illustrations.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":" [vc_row][vc_column width=”1\/6″][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ override_padding=”yes” column_padding=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”2\/3″][vc_column_text text_lead=”yes”]How to be relevant when working […]<\/p>\n","protected":false},"author":2,"featured_media":64607,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"class_list":["post-64467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to"],"_links":{"self":[{"href":"https:\/\/tasteminty.com\/page\/wp-json\/wp\/v2\/posts\/64467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tasteminty.com\/page\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tasteminty.com\/page\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tasteminty.com\/page\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tasteminty.com\/page\/wp-json\/wp\/v2\/comments?post=64467"}],"version-history":[{"count":133,"href":"https:\/\/tasteminty.com\/page\/wp-json\/wp\/v2\/posts\/64467\/revisions"}],"predecessor-version":[{"id":65350,"href":"https:\/\/tasteminty.com\/page\/wp-json\/wp\/v2\/posts\/64467\/revisions\/65350"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tasteminty.com\/page\/wp-json\/wp\/v2\/media\/64607"}],"wp:attachment":[{"href":"https:\/\/tasteminty.com\/page\/wp-json\/wp\/v2\/media?parent=64467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tasteminty.com\/page\/wp-json\/wp\/v2\/categories?post=64467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tasteminty.com\/page\/wp-json\/wp\/v2\/tags?post=64467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
“Examples of social power present in today’s world.”\u00a0<\/em><\/h6>\n
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“We are also not all thin and big butts are beautiful.”\u00a0<\/em><\/h6>\n