[vc_row][vc_column column_width_percent=”100″ position_horizontal=”left” gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/6″][vc_single_image media=”66076″ media_width_percent=”100″ shape=”img-circle”][vc_custom_heading heading_semantic=”h5″ text_font=”font-207654″ text_size=”h5″]Petra Kemkova[\/vc_custom_heading][vc_custom_heading heading_semantic=”h6″ text_font=”font-207654″ text_size=”h6″]Illustration Agent & CEO of Illustration Agency OWL[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”4″ override_padding=”yes” column_padding=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”2\/3″][vc_column_text text_lead=”yes”]Having worked with many artists over the years for many agencies and brands, sometime I don’t realise how alienating might sound our jargon or as my mum says over and over: “Speak my language, dear.”<\/p>\n
So my personal goal for this case study is to not only explain the process of working with an illustrator, but also explain difference between, sketches, drafts, roughs and rounds ;D[\/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_font=”font-207654″ text_size=”h3″]Case Study: Judit Zengovari for Harry’s x Talkspace campaign[\/vc_custom_heading][vc_column_text text_lead=”yes”]Duration:\u00a0<\/strong><\/p>\n 1 month<\/p>\n Client: <\/strong><\/p>\n Harry’s<\/p>\n Harry’s is an American company that manufactures and sells shaving equipment and men’s personal care products via online and retail channels. The company is known for their subscription service where customers receive new razor blades, shaving cream, and other grooming products by mail. Harry’s is based in New York.<\/p>\n Illustration Agency:\u00a0<\/strong><\/p>\n Owl Agency<\/a><\/p>\n Illustrator:\u00a0<\/strong><\/p>\n Judit Zengovari<\/a><\/p>\n Project Overview:\u00a0<\/strong><\/p>\n We were asked to create set of visuals for digital collaboration campaign between Harry’s<\/a> and Talkspace<\/a>. Follow this link to learn more.\u00a0<\/a><\/p>\n At Harry\u2019s<\/a>, we believe in better access to mental health care. That\u2019s why we\u2019re teaming up with\u00a0@talkspace<\/a>, an online therapy company, to create a series of posts designed to help you assess and prioritise your own mental health.<\/p><\/blockquote>\n [\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”2\/3″][vc_custom_heading]Drafts, roughs and sketches[\/vc_custom_heading][vc_column_text text_lead=”yes”]… are essentially the same thing. When working with illustrator, it’s always good start to ask for drafts or ideas that are roughly sketched. Good collaboration can be achieved by the process where one can see options.[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ back_color=”color-vyce” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column width=”1\/2″][vc_row_inner limit_content=””][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″][vc_custom_heading heading_semantic=”h5″ text_font=”font-207654″ text_size=”h5″]Idea A[\/vc_custom_heading][vc_single_image media=”67499″ media_width_percent=”100″ media_link=”url:https%3A%2F%2Fwww.owlillustration.com%2Fportfolio%2Fjudit%2F||target:%20_blank|”][\/vc_column_inner][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″][vc_custom_heading heading_semantic=”h5″ text_font=”font-207654″ text_size=”h5″]Idea B[\/vc_custom_heading][vc_single_image media=”67535″ media_width_percent=”100″ media_link=”url:https%3A%2F%2Fwww.owlillustration.com%2Fportfolio%2Fjudit%2F||target:%20_blank|”][\/vc_column_inner][\/vc_row_inner][vc_column_text]In this case, Judit gave the client two options on how to visualise “Back to social life”.[\/vc_column_text][uncode_twentytwenty media_before=”67499″ media_after=”67500″][vc_column_text]Client choose the jumping out of pyjamas idea, because it’s such a\u00a0 lovely idea anyone can relate.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_empty_space empty_h=”3″][vc_row_inner limit_content=””][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″][vc_custom_heading heading_semantic=”h5″ text_font=”font-207654″ text_size=”h5″]Idea A[\/vc_custom_heading][vc_single_image media=”67536″ media_width_percent=”100″ media_link=”url:https%3A%2F%2Fwww.owlillustration.com%2Fportfolio%2Fjudit%2F||target:%20_blank|”][\/vc_column_inner][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″][vc_custom_heading heading_semantic=”h5″ text_font=”font-207654″ text_size=”h5″]Idea B[\/vc_custom_heading][vc_single_image media=”67537″ media_width_percent=”100″ media_link=”url:https%3A%2F%2Fwww.owlillustration.com%2Fportfolio%2Fjudit%2F||target:%20_blank|”][\/vc_column_inner][\/vc_row_inner][vc_column_text]Amongst other sketches also two options on how to visualise “Stress around holidays”.[\/vc_column_text][uncode_twentytwenty media_before=”67537″ media_after=”67538″][vc_column_text]No one loves packing, but we all love holidays do-to lists, right?[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”2″ bottom_padding=”0″ back_color=”color-xsdn” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_single_image media=”63433″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ back_color=”color-lxmt” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″][vc_custom_heading]Once you get sketches, you get…[\/vc_custom_heading][vc_column_text text_lead=”yes”]1\/ ideas in visual form – where you’re able to catch up possible meaning discrepancies between what you can read from the image and what you want to communicate.<\/strong><\/p>\n 2\/ visual stylisation – tone of communication, it’s like whether you are being serious in a conversation or whether you used satire to lighten up the mood.<\/strong><\/p>\n 3\/ position of objects – at this point a graphic designer can already place the image into the design to see how the layout came out.<\/strong>[\/vc_column_text][\/vc_column][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″][vc_single_image media=”67596″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ back_color=”color-xsdn” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_single_image media=”63431″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_single_image media=”61808″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][uncode_block id=”62848″][uncode_twentytwenty media_before=”67557″ media_after=”67556″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_single_image media=”61809″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”2\/3″][vc_custom_heading]Incorporating feedback[\/vc_custom_heading][vc_column_text text_lead=”yes”]Feedback is being incorporated in rounds. You comment on the draft, illustrator incorporates your changes, sends it back to you for a review. And the process repeats. Normal non-complicated process consist of one-two feedback rounds.<\/p>\n Requested changes could be anything from moving a leg to colour combinations – sometimes clients request their own “brand” colour palette, sometimes they need darker bg for better visibility of overlaying text.[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column width=”1\/3″][vc_single_image media=”67564″ media_width_percent=”100″ media_link=”url:https%3A%2F%2Fwww.owlillustration.com%2Fportfolio%2Fjudit%2F||target:%20_blank|”][\/vc_column][vc_column width=”1\/3″][vc_single_image media=”67563″ media_width_percent=”100″ media_link=”url:https%3A%2F%2Fwww.owlillustration.com%2Fportfolio%2Fjudit%2F||target:%20_blank|”][\/vc_column][vc_column width=”1\/3″][vc_single_image media=”67562″ media_width_percent=”100″ media_link=”url:https%3A%2F%2Fwww.owlillustration.com%2Fportfolio%2Fjudit%2F||target:%20_blank|”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_column_text text_lead=”yes”]And that’s how the illustration is born. Enjoy![\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”3″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column width=”1\/1″][vc_single_image media=”63433″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”7″ top_padding=”2″ bottom_padding=”2″ back_color=”color-lxmt” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ position_horizontal=”right” position_vertical=”middle” align_horizontal=”align_right” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/4″][vc_single_image media=”66078″ media_width_percent=”100″ shape=”img-circle” media_link=”url:mailto%3Apetra%40tasteminty.com||target:%20_blank|”][\/vc_column][vc_column column_width_percent=”100″ position_horizontal=”left” position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”3\/4″][vc_custom_heading heading_semantic=”h4″ text_size=”h4″]“Hi, I’m Petra, an illustration agent. If you feel like, you can get in touch with me<\/a> to consult your illustration project.”<\/em>[\/vc_custom_heading][vc_button button_color=”accent” size=”btn-sm” radius=”btn-round” outline=”yes” border_width=”0″ link=”url:mailto%3Apetra%40tasteminty.com||target:%20_blank|”]Get in touch[\/vc_button][vc_custom_heading heading_semantic=”h5″ text_size=”h5″]+421 949 774 225[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column width=”1\/1″][vc_single_image media=”63431″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_column_text text_lead=”yes”]Thanks for your attention. And don’t forget to come to Owl Agency<\/a> or Minty<\/a> to create your illustrations.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":" Smiles, playfulness and happiness. We believe these will be most popular goods articles in following months. It is <\/p>\n","protected":false},"author":2,"featured_media":67540,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73,86],"tags":[],"class_list":["post-67496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-case-study"],"_links":{"self":[{"href":"https:\/\/tasteminty.com\/page\/wp-json\/wp\/v2\/posts\/67496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tasteminty.com\/page\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tasteminty.com\/page\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tasteminty.com\/page\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tasteminty.com\/page\/wp-json\/wp\/v2\/comments?post=67496"}],"version-history":[{"count":61,"href":"https:\/\/tasteminty.com\/page\/wp-json\/wp\/v2\/posts\/67496\/revisions"}],"predecessor-version":[{"id":67635,"href":"https:\/\/tasteminty.com\/page\/wp-json\/wp\/v2\/posts\/67496\/revisions\/67635"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tasteminty.com\/page\/wp-json\/wp\/v2\/media\/67540"}],"wp:attachment":[{"href":"https:\/\/tasteminty.com\/page\/wp-json\/wp\/v2\/media?parent=67496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tasteminty.com\/page\/wp-json\/wp\/v2\/categories?post=67496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tasteminty.com\/page\/wp-json\/wp\/v2\/tags?post=67496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}